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Why Your Business Needs to Focus on Consumer Insights

ReviewTrackers

Introduction: Consumer Insights. For many of today’s business organizations, obtaining consumer insights has become one of the most important strategic priorities. Consumer insights also empower businesses to think and become customer-first: an essential ingredient to success in today’s connected world.

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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. Other factors that influence brand decisions are also changing as the “buy local” trend continues to accelerate.

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You’re Not Competing In The Category You Think You Are! (How to Find Out)

C3Centricity

If we’d only looked at other fruit flavoured soft drinks we would have missed a whole – and large – section of category consumers. This shows the power of taking the consumers’ perspective, especially when segmenting a market. – Consumers of coffee … or … people who have bought insurance for natural disasters.

How To 168
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Keeping your CX Programs Relevant to How Your Customers Evaluate your Brand

Maru Group

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

Brands 52
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10+ Years Later: How Customer Experience Has Shaped The Banking Industry

Qualtrics

To understand the current state of customer experience more broadly, the Qualtrics XM Institute (XMI) conducted a large-scale consumer benchmark study that asked 10,000 U.S. consumers to rate their interactions with 294 organizations across 20 industries, including banking. Earning consumers’ trust.

Banking 36
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2021 Survey: The State of Journey Management & CX Measurement

Pointillist

In 2020, enterprises and consumers were forced to cope with unpredictable circumstances that altered how customers behave, what they want from brands and most importantly, how organizations can meet their evolving expectations. Legacy Technology Makes it Difficult to Meet Consumers’ Expectations for Digital Experiences.

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Podcast: Digital customer experience learnings in a time of crisis

Qualtrics

Sebastian McClintock, Director of Customer Experience from Delivery Hero shares how customer insights are driving real-time shifts to business strategy during the current pandemic and setting the company up for the “new normal.” So the consumer has a tremendous amount of choice. And we do live on their behalf.