SmartMessage Blog

JUNE 6, 2023

We can summarize marketing communication as the communication process that brands use to market their products or services. A good marketing communication strategy aims to interact with the target audience, increase the brand value and enable the organization to compete successfully.

Communication 52

Communication Marketing How To Multi-Channel 52

BirdEye

FEBRUARY 12, 2024

In today’s digital era, showing up on social media isn’t just an option for brands — it’s a necessity. Engaging online offers unparalleled opportunities to connect with customers, build community, and showcase your brand’s personality and values. Table of contents What is multi-location social media?

Social Media 58

Social Media Multi-Channel Tips Brands 58

BirdEye

DECEMBER 5, 2023

These include checking online reviews , staying active on social media, and ensuring your business information is correct everywhere online. Maintaining a strong social media presence Social media is a great place to talk with your audience, share interesting content, and build your brand’s image.

Brands 109

Brands Management Social Media Analytics 109

BirdEye

DECEMBER 26, 2023

By improving brand salience, you can go from being one of the players to the one you must watch out for. When a consumer thinks of a specific product or service, a brand with high salience will be at the top of their mind, improving purchase rates. Higher brand salience helps outshine competitors without launching expensive campaigns.

Brands 105

Brands Social Media Competitive Advantage Analysis 105

BirdEye

DECEMBER 5, 2023

These include checking online reviews , staying active on social media, and ensuring your business information is correct everywhere online. Maintaining a strong social media presence Social media is a great place to talk with your audience, share interesting content, and build your brand’s image.

Brands 63

Brands Management Social Media Analytics 63

BirdEye

OCTOBER 5, 2023

Brand perception is customers’ cumulative impression of your company based on every interaction and experience they’ve had. Brand perception refers to how consumers view, think, and feel about a company and its offerings. A positive image adds to your brand equity. Regularly, they assess these metrics.

Examples 63

Examples Measurement Brands How To 63

ProProfs Chat

JULY 30, 2021

If your customers are not familiar with your brand values or your offerings, they will be hesitant to purchase your products. Hence, having a positive brand image makes it easy to sell your new products. (b) Related Read: Top 10 Strategies for Building Brand Loyalty. Brand Perception Case Studies.

Brands 111

Brands Net Promoter Score Social Media e-support 111

NobelBiz

FEBRUARY 15, 2023

As the public face of your brand, agents need a perfectly unified agent desktop that makes it easy for them to interact with customers. Unified Agent Desktop features case and incident management, call routing, web chat, social media, messaging, and email interaction, as well as a knowledge base for agents and customers.

Call Center 52

Call Center How To Average Handle Time First Call Resolution 52

NobelBiz

NOVEMBER 15, 2022

As the public face of your brand, agents are greatly aided by a unified agent desktop that makes it easy for them to interact with customers. Unified Agent Desktop features case and incident management, call routing, web chat, social media, messaging, and email interaction, as well as a knowledge base for agents and customers.

Call Center 52

Call Center Contact Center How To Contact Center Software 52

ProProfs Chat

JUNE 22, 2018

Leadership interactions with employees manifest in employee interactions with customers. Whether a company is 112 years old or a brand new start up, there are an infinite number of way to delight customers; the true competitive advantage is to understand what the trends and levers are — as defined by their customers.

Customer Experience 108

Customer Experience Customer Service How To Leadership 108

CustomerSuccessBox

NOVEMBER 24, 2021

You, now, understand that proving value should be a priority. Retaining customers Improving your brand’s reputation Customer Advocacy Competitive advantage Converting potential customers into real customers. These reasons give a glimpse of why creating and proving customer value is extremely important.

ROI 52

ROI Poor Customer Service Social Media Net Promoter Score 52