NetBase

NOVEMBER 21, 2019

The power of capturing online insight is lost when brands do not have access to what’s informing it. Because if the accuracy of the insight gathered cannot be confirmed, it is of little value to brands. In some companies this is the case, but leading brands have adopted social listening to support a variety of functions.

Analytics 40

Analytics Social Media Trends Consumers 40

NetBase

NOVEMBER 21, 2019

The power of capturing online insight is lost when brands do not have access to what’s informing it. Because if the accuracy of the insight gathered cannot be confirmed, it is of little value to brands. In some companies this is the case, but leading brands have adopted social listening to support a variety of functions.

Analytics 40

Analytics Social Media Trends Consumers 40

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience.

Examples 64

Examples Measurement Brands How To 64

Comm100

AUGUST 23, 2018

While some businesses have struggled to withstand the shifting tides, others have reacted in a timely enough fashion to keep up (at least minimally) with changing customer expectations. Get on Board: Consider what your customers need, and how you can meet these needs in your company app. billion U.S. Source: Statista.

Exceptional Customer Service 100

Exceptional Customer Service Customer Service Chatbots Hotels 100

Natalie Petouhof

JULY 18, 2015

Are they defined by the type of brand they want to be or are they defined, as a company, by their digital business model? Option 1: Choose Your Brand and It’s Values: If Reddit wants to be the “anything goes brand” then they mostly likely will have to change their business model (i.e.,

Fashion 40

Fashion Guidelines Brands Policies 40

Help Scout

MAY 21, 2019

The question you need to ask yourself is: Do potential customers know what I know? That’s why we need value propositions. They help us to achieve clarity around our brand, enabling us to craft messages that can speak to customers in the language that makes sense to them. But looking at your customers defines value.

Examples 40

Examples Hotels Hospitality Travel 40