SurveySparrow

JANUARY 6, 2023

A brand strategy is a business plan component that outlines how the company will sustain, function in the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. Strategic branding allows you to stand out from the crowd and build consumer loyalty.

Brands 52

Brands Strategy Advertising Competitive Advantage 52

ECXO

APRIL 10, 2024

The undeniable correlation between Quantum Physics and CX Apart from the entertaining analogies I have described between quantum physics and customer experience, there is a direct connection. When customers associate high-frequency emotions with a brand, they are more likely to have a positive experience and vice versa.

Connections 111

Connections Customer Experience Social Media Analysis 111

BirdEye

APRIL 13, 2023

With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness. They prove to be an effective solution to build brand awareness, drive traffic, generate leads, and increase sales through targeted and measurable campaigns on social media.

Social Media 98

Social Media Advertising Video Fashion 98

C Space

APRIL 28, 2021

Lockdown obviously put a heavy emphasis on streaming entertainment with surging growth amidst people stuck in their homes. But what do our “unconstrained selves” need in the moment from a brand? How can a brand use this understanding to stretch into the play arena?

Entertainment 52

Entertainment Consumers Brands Connections 52

C Space

NOVEMBER 26, 2021

Brands have an opportunity to capitalize here, considering the concept of ‘everyday magic’ and serendipity in everyday life – helping enrich the most simple and basic of experiences that do not require huge movement, but are also memorable and precious. Tied to this are predictions and consumer desires around business travel.

Airlines 52

Airlines Travel Automotive Entertainment 52

SurveySparrow

JUNE 9, 2020

While having breakfast, Alex Chung and Jace Cooke had an idea for a business when they were thinking about rising trends in visual communication. Giphy partners with brands to host GIFs that can be used for marketing promotions. It was later acquired by Google, but it is still functioning as an independent brand. Free GIF maker.

Entertainment 64

Entertainment Video Culture Brands 64

BirdEye

DECEMBER 8, 2023

It is important because it: Enhances local brand visibility effectively. Leverage social media platforms Social media management builds brand awareness and customer loyalty. This can increase brand recognition, customer retention, and business growth. Builds trust with positive customer reviews.

Tips 57

Tips Strategy Marketing Social Media 57