Is Customer Experience Worth It? And Much How Should You Invest?
Experience Investigators by 360Connext
FEBRUARY 9, 2021
Two thoughts come to mind: Customer experience can be tied to three areas of specific, tangible returns on investment. Customer referrals lead to immediate returns. Of course, CX is not just about learning and identifying insights. So… Is customer experience worth it? You need to act on them! Customer Value X 2.72
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