Remove Banking Remove Consumers Remove Effort Score Remove Loyalty Programs
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

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6 Ways to Improve Omnichannel Customer Experience

Lumoa

Net Promoter Score – NPS 2. Customer Satisfaction Score – CSAT 3. Customer Effort Score – CES 4. Leverage personalized marketing Personalized marketing is generating big numbers, with 76% of consumers preferring brands that personalize. Engage buyers at every step 2.

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The benefits of a SaaS Loyalty Points Bank

Currency Alliance

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. The most important difference is in the flexibility that a SaaS points bank confers.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Multi-serviced.

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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?

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From DIY to Delight: How Brands Are Maximizing Self-Service Options to Reduce Customer Effort?

SurveySensum

This shows that self-service is not only a tool to enhance customer experience but also a way to reduce your customer effort score. Only a handful of them understand this need of the hour and are using the self-service options to reduce customer effort and enhance their customer experience in the best way possible.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency.

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