B2B Chief Customer Officer Customer Centricity Effort Score 
Gainsight
APRIL 14, 2022
Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B firms across the country — and around the world. One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever.
Wootric CX Blog
JULY 15, 2020
In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. Step 3: NPS’ Secret Third Question.
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ChurnZero
JULY 2, 2020
The term “customer-first” gets thrown around and cited often in the B2B world. The challenges to becoming a customer-centric company are not easy to overcome alone. It takes a village to raise a customer-centric company. Your entire organization must invest in rallying around the customer.
Kayako
JANUARY 12, 2017
This is an in-depth interview about the business choice made by startup eero who put customer experience at the center of their business. One of the most important aspects is to forget about thinking of B2B communication, and focus on building relationships through human to human interaction.
ChurnZero
JANUARY 4, 2024
“2024 will continue to see the chief customer officer move into the leadership phase,” predicts ChurnZero CEO and co-founder You Mon Tsang. “Their task: to build customer success into the best-performing department: a center of excellence that integrates technology and people.
SmartKarrot
MARCH 24, 2022
In other words, you need to delight the customer consistently, repeatedly. So, how to delight the customer? As a Chief Customer Officer, your most important job is to create a culture of customer delight, and your entire team needs to be aligned towards that goal. Creating a culture of customer delight.
Chattermill
MAY 12, 2019
We like this one because Pennington challenges readers to rethink the traditional customer experience and serves as a positive conversation piece that gets the ball rolling. Instead, he focuses on getting companies to see CX as a company-wide effort, not the exclusive domain of the call center rep or the salesperson. by Jeanne Bliss.
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