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An Article On Customer Experience That Actually Makes Sense

GetFeedback

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. Customer experience is how your customers perceive their interactions with your company.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

If you are looking for a customer experience platform that fits your needs, we compared three major tools to help you find the right one: Medallia, Qualtrics, and Lumoa. In This Article: Why You Need a Customer Experience (CX) Platform Platform Overview Which Platform Fits Your Needs? Read the full story.

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Business Value and ROI of Customer Experience: The Step-by-step Guide

Lumoa

Is it possible to determine the ROI of customer experience, if so, how do you do that? In this article, we explain the relationship between revenue growth and customer experience. In addition, we share tools that will help you calculate the ROI of your own customer experience projects.

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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Emphasis on a survey index score focuses execs’ attention on what the customer is doing for the company rather than what the company is doing for the customer. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success. 4 root causes: You get what you measure.

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10 Silos Impact Customer Experience

ClearAction

10 Silos Impact Customer Experience Lynn Hunsaker. This might be the highest-ROI effort of your customer experience council, chief customer officer, chief operating officer — or better yet, every employee. And the pain of business silos is well-known to everyone, whether employee or customer.

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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Emphasis on a survey index score focuses execs’ attention on what the customer is doing for the company rather than what the company is doing for the customer. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success. 4 root causes: You get what you measure.

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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

This is the secret ingredient to retaining customers, increasing sales, and succeeding as an organization. Having a customer experience strategy template helps companies formulate actionable plans that deliver results for both the customers and the business.

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