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Consumer banking: money can’t buy loyalty

Currency Alliance

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40
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5 Habits of Exceptional Customer Service Managers

CSM Magazine

Forward-thinking recognition and reward programs drive employees to perform better. Good managers prevent mundane issues from consuming too much time and prevent major issues from consuming an entire day this way. Periodic appraisals and evaluations combined with incentives can help motivate workers. About the Author.

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Phone Calls: How to Improve Your Customer Relationship Management?

CSM Magazine

Personalizing customer support helps to meet consumer expectations and boost repeat sales. The scores can help an organization plan its training or rewards programs. For example, simple queries like order status and payment due dates can be answered by the IVR system. Personalizing Customer Support. Conclusion.

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making.

CRM 98
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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

In these places, no matter how great the product is, the service affects the consumer’s view of the company. Supported management in efforts to increase productivity by motivating employees through improved rewards programs. Increased customer engagement with weekly social media question and answer sessions.

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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

However, part of the value equation needs to assess whether rewards accrue quickly enough for customers to use them, allowing them to take full advantage of the benefits the scheme offers. Plus, the rewards points should be available to consumers in a timely manner. Does the customer journey flow smoothly?

Loyalty 59
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Overcoming the Great Resignation with Lessons Learned from CX Best Practices

CSM Magazine

The best VoE programs integrate a mix of employee surveys, active listening, and reward programs to both standardize and incentivize routine feedback that can help identify common pain points that take place across the full employee experience and remedy them before they create a turnover problem.