NetBase

MAY 28, 2019

Retail consumers are a fickle lot. Ever see a sale that’s targeted toward new customers? While it’s important to capture new customers, the real prize is when you can retain existing ones, and keeping tabs on customer satisfaction via popular online conversation and associated hashtags is key to mastering this tactic.

Analytics 60

Analytics Retail Consumers Ecommerce 60

BirdEye

MAY 12, 2023

And with good reason – 84% of consumers trust referrals. Customers can just share the unique code with their friends and family to enjoy the benefits of Airbnb. Gymshark Gymshark is one of the world’s most recognized fitness apparel and accessories brands. However, not all referral programs are successful.

Examples 98

Examples Apparel Social Media Fashion 98

BirdEye

MAY 3, 2023

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

Marketing 98

Marketing B2C Social Media Multi-Channel 98

BirdEye

JULY 10, 2023

Fosters innovation: Brand alliance can help companies push the boundaries of innovation and offer unique product experiences that increase their competitive edge in the market. You can appeal to existing clients in a new way while also attracting new consumers through different engagement channels.

Brands 52

Brands Fashion Social Media Retail 52

BirdEye

MAY 17, 2023

Apple Mission statement : “Bringing the best user experience to its customers through its innovative hardware, software, and services.” And its mission statement captures Apple’s pledge to prioritize user experience and innovation. Coca-Cola Mission statement: “Satisfy our beverage consumers with excellence.”

Examples 98

Examples Innovation Sports Social Media 98

Michel Falcon Experience

MARCH 12, 2019

” The other company was Lululemon, the athletic apparel company. And it was ‘Customer experience management’ And it made sense to me. ” And I said, “An emerging group of consumers called zero wasters, how many people are in this, like 76 people?”

Culture 12

Culture Employee Engagement Company Engagement 12