Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySparrow

MARCH 18, 2020

Without measuring KPIs, there would be no benchmark and the entire exercise will become directionless. The goal should be to reduce the cost incurred on each customer while increasing the effectiveness of your outreach program. They are happy customers and will stay loyal to your brand. What you measure gets managed.

Sales 52

Sales Management Net Promoter Score Effort Score 52

SmartKarrot

OCTOBER 28, 2020

As a result, the companies have to sometimes bear the cost of maintaining unprofitable customers which is detrimental to their business. CPA allows companies to evaluate their customers and know how beneficial it is for them to keep the customers. One of the most common exercises to analyze customers is customer segmentation.

Analysis 10

Analysis Groups Resources Loyalty Programs 10