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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. This is a checklist to make sure you stay ahead of the curve.

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The Future Of Banking Has Arrived

Forrester's Customer Insights

The drivers of the future are evolutions of the past – some playing out now, others that will be far more prominent by 2025 and table stakes by 2030. […]. Forrester’s view on the future of banking is here – examining the changes that we expect to play out over the next decade of retail banking.

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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

Businesses are eager to unlock insights that can help them adapt to change and reengage customers. Having the right information on hand also reduces wait times, costs to serve, and increases customer satisfaction.

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Shared value is the customer experience of the future: 5 key takeaways from the 2017 Asia Pacific Customer Intelligence Summit

Alida

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. Throughout the day, one clear theme emerged: shared value. Brittany Wong (@brittanywong) July 13, 2017.

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How Changi Airport Group, Midea Group, StarHub and Prudential Singapore use relationships to win

Alida

There’s never been a more crucial time for brands to keep a finger on the pulse of changing customer needs – or risk falling behind the pack. . At CX and the City over one hundred customers, insights, marketing and CX professionals across 5 countries joined us in Singapore to explore the future of customer relationships in Asia Pacific.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. According to Finance Digest , 95% of customer interactions will be managed with AI by 2025.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

Points can be an effective tool to build loyalty, but by themselves, all they do is attempt to lock in customers that are already frequent. If you want to dig deeper into loyalty mechanics, you can read more about where loyalty is headed in our blog on the characteristics of a winning loyalty program in 2025. Conclusions.