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2023 consumer data report: How online reviews shape multi-location businesses

BirdEye

From the smallest purchases to a huge investment such as a car, online reviews are the new digital word-of-mouth and have the potential to sway purchase decisions and shape the success of your business. When it comes to multi-location businesses, being the top choice backed by positive reviews can help boost the return on investment (ROI).

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. This post highlights Optimove 2023 surveys of more than 2,000 consumers. For brands, message relevancy and personalization are key to mitigating marketing fatigue.

Consumers 111
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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

But how can you support your customers on all the different channels they reach out on and offer a personalized yet unified response? The company started out as a survey tool for academics and has grown into a multi-product feedback software. More than 80% of business leaders see customer experience as a growing priority in 2024.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Some standard marketing KPI examples are leads, revenue, return on investment, etc. Let’s look at some of the most critical marketing KPIs you must track in 2023. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. So what should you look out for?

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Top 11 car dealership advertising ideas for growth in 2024

BirdEye

According to the National Automobile Dealers Association (NADA) of the USA, total franchised dealerships invested 4.28 billion dollars in 2023 as per their mid-year report. Additionally, the report shows that investment in car dealer advertising campaigns has steadily increased since 2020.

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Top  benefits and tips of social media for business

BirdEye

Research predicts that the number of people using social media will grow to about 5 billion in 2023. In this article, we’ll discuss the benefits of social media for business, provide tips on how to optimize your channels, and how to measure your social media success.

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What Is UCaaS? And What Are Its Benefits For Contact Centers?

NobelBiz

A VoIP solution incorporated into a UCaaS system is a critical component of a multi-channel platform that significantly improves corporate communications by enabling IP connections (Internet Protocol). There are two architectural models for UCaaS UCaaS is available in two architectural models: single-tenant and multi-tenant.