Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. The evolution of loyalty marketplaces.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

PK

JULY 25, 2019

Fostering a community with your customers is key to brand loyalty. In 2018 Arc’teryx Academy hosted a four-day immersive experience bringing together outdoor enthusiasts through expert-led clinics, seminars, and movies. Guests could make their own coasters using felt balls handcrafted by Fair Trade artisans at Everest Fashion.

Retail 49

Retail Loyalty Fashion ROI 49

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Eptica

FEBRUARY 13, 2019

Author: Taoufik Massoussi - Product Manager & Head of AI One of the biggest challenges for Voice of the Customer (VoC) programs is ensuring that they deliver tangible ROI for a business. Put these together and it is vital that VoC programs deliver real ROI if they are to continue to win investment and drive improvements.

Net Promoter Score 62

Net Promoter Score Customer Experience ROI NPS 62

CSM Magazine

MARCH 28, 2018

Here are five small steps you can take towards growing your business in 2018. If you’re investing a substantial amount of budget and effort into running several marketing campaigns, determining whether and where you are receiving the highest return on investment (ROI) is crucial. Unsure of where to start? Study Trends.

Social Media 40

Social Media Video Return on Investment Trends 40

Storyminers

JULY 6, 2020

She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. Temkin Group was acquired by Qualtrics in October, 2018. The firm is a leading customer experience (CX) research, consulting, and training firm.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147