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Customer Experience Predictions for 2019

Maru Group

2018 was an important year for retailers and UK brands. Changing spending habits, growing business rates, unprecedented levels of discounting and even the weather all collided to make 2018 one of the most difficult trading years for consumer brands in recent history. Falling out of love with discounting.

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The Powerful Impact of a Great Social Media Reputation

Second to None

Creating a lasting impression in the minds of your target customers can be a daunting task for brands across different industries. Creating an online experience that pushes customers further along their path-to-purchase can be a differentiator between growth and stagnation.

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The Journey to Hybrid: 20+ Things We Learned Transforming Pulse Everywhere

Gainsight

Meanwhile, Pulse the conference graduated from a ballroom in 2013 to a full takeover of the Intercontinental Hotel in 2014 , San Francisco’s Pier 48 in 2015 , the Oakland Convention Center in 2016 and 2017 , the San Mateo County Events Center in 2018 , and finally to the venue it was truly meant to call home, San Francisco’s Moscone Center, in 2019.

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How Airlines Use NPS to Improve Their Customer Satisfaction Ratings

Retently

Satmetrix NICE 2018 NPS Benchmark by Industry. Airlines, 2018, while other airlines struggled to be less awful. The proportion of respondents categorized as Promoters, Passives or Detractors for each brand. On the other hand, United scores low on almost every driver, right from staff friendliness to brand reputation.

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How to Optimize your eCommerce Store Customer Experience for the Mobile-First Index

Second to None

On the March 26th of 2018, Google announced that they were rolling out mobile-first indexing. Concurrently, search engine optimisation, or SEO, no longer simply relies on targeting data-specified keywords, but now takes into account user experience. How mobile-first indexing can impact your customer experience. Let’s dive in.

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The online retail Christmas battle; what makes a winning digital experience?

Maru Group

Our unique methodology uses trained assessors to evaluate the end-to-end user experience across a selection of leading retail sites. Looking at everything from first impressions through to delivery and customer care, the results allow us to pinpoint key features of a winning digital customer experience. 2018 Christmas Winners.

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5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. Multiple channels, one customer relationship.

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