2017 Advertising Brands Rewards Programs 
ReviewTrackers
APRIL 4, 2017
The research is based on a January 2017 local search and online reviews survey conducted by ReviewTrackers, as well as findings from an analysis of over 2,300 online reviews of 4 national banking firms. In service-based business categories like banking and financial services, there is often little variation in product offerings.
West Monroe
JULY 24, 2017
Facebook combines all of this data to identify more than 52,000 personal attributes – such as emotional stability, agreeability, life satisfaction, and more – that it uses to sort and categorize users and then sell hyper-personalized advertising capabilities to marketers. Analyzing Facebook likes, phone data, and typing patterns.
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Currency Alliance
DECEMBER 13, 2018
As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers. in 2017[ii].
Bold360
JULY 13, 2017
In the simplest terms, let’s look at the differences between the two, and the brands to follow when it comes to making a success of your own business strategy. Often includes a bricks and mortar store, a website, a mobile phone website or app, advertisements, word of mouth, social media pages and more. And it works.
Retently
MARCH 18, 2019
After all, brands with high customer retention are usually companies with high NPS score. Given that an NPS score averages between -100 and 100, it’s clear the NPS scores of these top companies match their brands’ level of popularity. Still, Amazon did state they signed up more new paid members in 2017 than any other year.
Currency Alliance
FEBRUARY 26, 2019
We believe these trends will occupy most brands’ efforts during 2019. The loyalty program is not a barnacle that has been attached to the business. Therefore, we offer this fairly extensive summary of what most brands should be doing with their loyalty programs to maximize business impact this year.
Currency Alliance
JUNE 19, 2019
Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.
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