PeopleMetrics

AUGUST 7, 2019

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customer experience pays big returns. Start with the facts.

Leadership 70

Leadership ROI CEM How To 70

ClearAction

FEBRUARY 27, 2017

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

Voice of Customer 71

Voice of Customer Effort Score ROI Metrics 71

Clarabridge

JANUARY 4, 2017

Most brands have not increased their CX budget from 2016 to 2017. 18% of companies with CX programs still aren’t engaged in any major programs to create a customer-centric culture 5. There’s a $3 return on investment expected for every $1 invested in the customer experience 6. Lisa holds a B.A.

Customer Experience 51

Customer Experience Self Service Return on Investment Competitive Advantage 51

Clarabridge

JANUARY 4, 2017

Most brands have not increased their CX budget from 2016 to 2017. 18% of companies with CX programs still aren’t engaged in any major programs to create a customer-centric culture 5. There’s a $3 return on investment expected for every $1 invested in the customer experience 6. Lisa holds a B.A.

Customer Experience 40

Customer Experience Self Service Return on Investment Competitive Advantage 40

ClearAction

FEBRUARY 27, 2017

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

Voice of Customer 48

Voice of Customer Effort Score Metrics ROI 48

BirdEye

APRIL 24, 2023

This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. Engagement: Enhanced customer interaction and relationship building. ROI: Improved return on investment through strategic planning and data-driven optimization.

Marketing 93

Marketing Social Media B2C Advertising 93

Experience Matters

APRIL 7, 2015

Watch this blog and my Twitter feed for an announcement about the 2016 CX Vendor Excellence Awards in January 2016. 1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. Clarabridge. ResponseTek.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120