CX Journey

NOVEMBER 25, 2014

Image courtesy of derekGavey Another year almost gone, and it''s time to start sharing trends and predictions for 2015! Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Non-Fiction Storytelling : The stories brands tell must reflect real brand values and category realities and meet consumers''?

Trends 171

Trends Brands Retail Leadership 171

Beyond Philosophy

NOVEMBER 26, 2014

They haven’t, however, brought the brand promise concept and applied it to the day-to-day activity of the company. People throughout the organization don’t know the Brand Values. Many companies don’t share the brand values with their entire team. Brand values have not been aligned with the Customer Experience.

Brands 129

Brands Advertising Customer Centricity Brand Values 129

Eptica

SEPTEMBER 30, 2015

Date: Wednesday, September 30, 2015 The widening UK customer experience gap. Published on: September 30, 2015. Author: Derek Lewis In previous decades an organization’s brand was something it controlled, with how it was perceived in the market driven by expensive advertising and marketing campaigns.

Omni-Channel 48

Omni-Channel Customer Experience Social Media Knowledge Base 48

BirdEye

OCTOBER 5, 2023

Brand perception measurement It uses the key performance indicators (KPIs) related to brand perception. These could include metrics like brand awareness, brand loyalty, customer satisfaction, and perceived brand value. Regularly measure and analyze these metrics to gauge brand perception.

Examples 62

Examples Measurement Brands How To 62

SuiteCX

FEBRUARY 7, 2017

Step 2 – Deliver on the brand promise. It’s probably been a while since you thought about your brand promise. What are you doing that is building your brand value and what are you doing that is detracting from it? How consistent is the brand experience across channels? What can be done to make it more consistent?

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

SuiteCX

FEBRUARY 7, 2017

Step 2 – Deliver on the brand promise. It’s probably been a while since you thought about your brand promise. What are you doing that is building your brand value and what are you doing that is detracting from it? How consistent is the brand experience across channels? What can be done to make it more consistent?

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

Smith+co CX

JANUARY 21, 2016

Fair play, this brand continues to operate with a spring in its step despite economic challenges that have seen many supermarket giants fall by the wayside. APPLE - Another very strong and steady year for Apple in terms of both innovation and brand value; which reported a 43 percent rise on the Interbrand rankings.

Social Media 28

Social Media Advertising Brand Values Brands 28