2013 Consumers Loyalty Programs Marketing 
Beyond Philosophy
JUNE 11, 2015
For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program. In the U.S.,
Win the Customer
AUGUST 9, 2016
It seems consumers are quickly adapting to mobile payment systems in droves, but many companies have neglected to keep pace. Starbucks and Disney, however, are leaders in the mobile payment market, and other retailers can and should take advantage of mobile-payment processors and technology to compete. Streamlined Loyalty Programs.
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Currency Alliance
JUNE 11, 2019
Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?
Currency Alliance
FEBRUARY 15, 2018
This is tantamount to shrinkage – because as the economy expands to accommodate new services and innovative customer experiences, retail occupies an ever smaller market share. Illustratively: in 2013, Amazon’s services (Prime, third-party sales, credit, advertising and AWS) formed 22% of Amazon’s group revenue [iii].
Customer Bliss
JULY 25, 2017
Geeta Wilson is the VP, Consumer Experience – Enterprise Transformation at Humana, where she’s been since late 2013. Prior to her work at Humana, she worked at NCR (as Senior Director of Global Customer Experience) and McCann Worldgroup (as Executive Director, Recruitment Marketing). Episode Overview. About Geeta.
Beyond Philosophy
AUGUST 15, 2019
Every marketer should measure their performance in Customer Experience to understand what drives value for customers. . With 11 books on marketing and Customer Experience, our guest Don Peppers , bestselling author, blogger, business strategist, and acclaimed keynote speaker, joins us to share his wisdom on the subject. They weren’t.
Beyond Philosophy
FEBRUARY 25, 2016
As many marketing and public relations consultants, academics, economists, and business writers have observed, today we’re living in a reputation economy, where trust and customer experience – even more than product or service features – are coin of the realm, as real as legal tender. In January, 33% of U.S.
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