Beyond Philosophy
JUNE 11, 2015
For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program. In the U.S.,
Win the Customer
AUGUST 9, 2016
It seems consumers are quickly adapting to mobile payment systems in droves, but many companies have neglected to keep pace. For example, the iPhone 6 Plus is set up for mobile payments and makes on-the-go shopping a breeze for consumers. Streamlined Loyalty Programs. Not sure where to start? Always Be Customer-Centric.
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Currency Alliance
JUNE 11, 2019
Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?
Customer Bliss
JULY 25, 2017
Geeta Wilson is the VP, Consumer Experience – Enterprise Transformation at Humana, where she’s been since late 2013. At Humana, for example, loyalty programs was a good example. Episode Overview. In this episode, we primarily discuss how and when to know an organization is ready for customer-driven change.
Currency Alliance
FEBRUARY 15, 2018
Illustratively: in 2013, Amazon’s services (Prime, third-party sales, credit, advertising and AWS) formed 22% of Amazon’s group revenue [iii]. The UK’s RPI data shows services becoming progressively more valuable over time, whilst consumer goods remains flat [vii]. The best example is Amazon. Currency Alliance can help.
Beyond Philosophy
FEBRUARY 25, 2016
households shopped at Target; but this is down from 43% in January, 2013. Its fourth-quarter, 2013 earnings fell 46% to $520 million, from $961 million in 2014, and sales were down 5%. When Boots’ loyalty program was about launch, it started with employees, who were actively encouraged to make personal use of the program.
Beyond Philosophy
AUGUST 15, 2019
At the end of 2013, the strategic NPS plummeted, and all the bonuses were canceled. He pulled up the consumer confidence figures at the same time. It turns out that consumer confidence plummeted at the same time their strategic NPS did. . Peppers knew that the consumer confidence was reflected in the NPS numbers.
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