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CEM Insights: When it comes to Omni-Channel Consistency, the Customer is Always Right

Responsetek

Wells Fargo is the perfect example of a company that applies customer experience data to improve their overall user experience. From 2013, all of their 12,000+ ATMs featured personalised interfaces based on customer preferences. Collect real-time feedback from all your customer channels.

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What is a good Net Promoter Score?

Lumoa

In a recent study , at least 49% of consumers are now saying that they are willing to talk about their positive experiences on social media compared to the 30% of those who will post something negative. A significant change since 2013 when it is the other way around. How good is your score?

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Employee Culture: Why Amazon is on Top and Bank of America Isn’t

Beyond Philosophy

Each year, we do a Global Leader Survey of top executives in Customer Experience Management. If you enjoyed this post, you might be interested in the following blogs: Didn’t Believe Amazon Was Customer Centric Before? Blogs Employee Experience' That is to say, Amazon has it—and Bank of America doesn’t.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

16 July 2013. “The Simple Way to Minimize Buyer’s Remorse.” www.neurosciencemarketing.com. 19 August 2014. < < [link] > “Does Music Influence Your Wine Buying?” www.winepleasures.com. 29 July 2011. 19 August 2014. < < [link].

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You Can’t Legislate Customer Centricity

Beyond Philosophy

Immediate notification that includes next steps for Customers is the standard protocol for Customer-centric companies in the event of a data breach. Target , who suffered the data breach in 2013, knows the importance of this immediate and comprehensive action.

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Subconscious Clues That Call People to Action

Beyond Philosophy

25 March 2013. Sources: Aagaard, Michael. “10 10 Call-to-Action Case Studies with Takeaways & Examples from Real Button Tests.” Contentverve.com. 4 September 2014. < < [link] > The post Subconscious Clues That Call People to Action appeared first on Beyond Philosophy.

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State of Business-to-Business Customer Experience Management

ClearAction

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? Trendy Customer Experience Management. Need for a Customer Experience Management Strategy Model.