Remove 2013 Remove CEM Remove Consumers Remove Customer Experience Management
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CEM Insights: When it comes to Omni-Channel Consistency, the Customer is Always Right

Responsetek

One of those expectations is that customers and prospects will have a consistent experience of your brand across all channels, from your website to your customer service center to your brick-and-mortar store. From 2013, all of their 12,000+ ATMs featured personalised interfaces based on customer preferences.

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What is a good Net Promoter Score?

Lumoa

In a recent study , at least 49% of consumers are now saying that they are willing to talk about their positive experiences on social media compared to the 30% of those who will post something negative. A significant change since 2013 when it is the other way around. But, we can’t forget about the detractors.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. The circle of choice, or needing to have many choices available but not too many to create confusion and buyer’s remorse for their Customers, creates a paradox for many organizations in their Customer Experience design.

CEM 113
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You Can’t Legislate Customer Centricity

Beyond Philosophy

Immediate notification that includes next steps for Customers is the standard protocol for Customer-centric companies in the event of a data breach. Target , who suffered the data breach in 2013, knows the importance of this immediate and comprehensive action.

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Subconscious Clues That Call People to Action

Beyond Philosophy

Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. Like the famous discerning fictional heroine Goldilocks, consumers want an amount of choices that is just right. What about Call to Action in the Retail Experience? 25 March 2013. They don’t. Contentverve.com.

CEM 60
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State of Business-to-Business Customer Experience Management

ClearAction

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? Trendy Customer Experience Management. Need for a Customer Experience Management Strategy Model.