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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. The most well-known and trusted CX metrics are NPS , CSAT , and CES. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization. Now, let’s get down to the advantages.

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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. Radio , I had the opportunity to have a conversation with Richard Owen, CEO of Satmetrix. Image credit: TommL ).

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An Oldie but Goodie: The Flaw of Averages (and the impact on B2B Businesses)

Waypoint Group

” There are significant problems with these statements, many of which are well documented in a book called, The Flaw of Averages (Wiley, 2009) and also discussed briefly on this blog at [link]. ” The answer, of course is a resounding, “NO!” ” Or, “Our average score for tech support is 6.72

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Is This the End of Customer Success Software as We Know It?

Gainsight

If I was to tell you in 2009 that in just a few years there would be a new category of software almost as prolific as CRMs, customer support, and project management software you wouldn’t have believed me. CSAT/Feedback/NPS. But, could thinking about customer success software as a category be leading us down the wrong path?

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B2B Customer Engagement Program Accelerates Growth at SaaS Reciprocity, Powered by Waypoint’s TopBoxTM

Waypoint Group

Founded in 2009 by Ken Lynch, Reciprocity is based in San Francisco. According to Paul, “Anybody can run an NPS survey, but NPS’s weakness is that it’s made for consumer companies. Paul continued: “This isn’t about NPS. Reciprocity strengthens customer relationships while increasing CSM team productivity by 50%+.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. The most well-known and trusted CX metrics right now are NPS, CSAT, and CES. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.