C3Centricity

MARCH 25, 2024

years), with B2B companies (4.4 These numbers made me realise that customer understanding risks being forgotten and then constantly reinvented by newly hired people in marketing and market research positions. However, those with over ten years experience showed slightly lower levels of churn (17.8%

Marketing 226

Marketing ROI Analysis B2C 226

C3Centricity

MARCH 21, 2024

years), with B2B companies (4.4 These numbers made me realise that customer understanding risks being forgotten and then constantly reinvented by the newly hired people in marketing and market research positions. However, those with over ten years experience showed slightly lower levels of churn (17.8%

Marketing 156

Marketing ROI Analysis B2C 156

Forrester's Customer Insights

NOVEMBER 1, 2018

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Customer Journeys 49

Customer Journeys Customers Customer Experience Measurement 49

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of customer maturity is quite low today in terms of ease, actionability, and strategic use.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Amity

NOVEMBER 9, 2016

In 2016, 60% of Customer Success Organizations have been around for 2 years, or less. About the customer: Only 4% of dissatisfied customers will raise their voice about an issue. About the industry: Only 23% of B2B marketers claim that their organizational structure is customer-centric, as opposed to channel or product-centric.

Customer Success 107

Customer Success Customer Retention B2B Customer Centricity 107

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. It’s about hiring the most customer sensitive, proactive staff, training them to be customer focused, and making customer processes as friendly as possible.

Social Media 60

Social Media Multi-Channel B2C B2B 60