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Marketing Through Valuable Experiences

Kerry Bodine

I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. It’s not about experience marketing, but rather marketing experiences.”. I believed these new marketing efforts to be the death knell of traditional advertising.

Marketing 136
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The Value of Customer Experience

Experience Investigators by 360Connext

This Best of 360Connext post was part of the Customer Experience Professionals Association’s 2013 Customer Experience Day celebration. What’s the value of customer experience? Organizations must consider business results when considering the customer experience.

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When the Journey is the Destination, Quadient is a Leader

Quadient

This one: Customer Journey Mapping: A brand's GPS to loyalty and advocacy was written back in 2016 by Laurent Ghio, Quadient’s first Certified Customer Experience Professional. He earned his EDP and M-EDP certification from Xplor and his MBA in 2007 from the Lake Forest Graduate School of Management. Experience.

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The Case FOR Customer Experience as a Business Strategy

Horizon CX

I’m reflecting and writing this latest blog on the eve of the very first Customer Experience Day (CX Day) declared so by the Customer Experience Professionals Association (CXPA) as the first Tuesday in October from this point forward.

Strategy 138
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Why Employees Need to Be Responsible For Their Own Development

Michel Falcon Experience

I still remember the day in 2007 when I committed to understanding customer experience management and how it grows businesses. I read books on customer experience, I set up a Feedly account and read dozens of articles every day on the subject. While working at 1-800-GOT-JUNK? ,

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Aimee has over 20 years of experience improving service delivery and transforming CX through people development and process improvement initiatives. Her areas of expertise include market research, program management, marketing, instructional design, and training. Annette Franz. Barry Dalton.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Aimee has over 20 years of experience improving service delivery and transforming CX through people development and process improvement initiatives. Her areas of expertise include market research, program management, marketing, instructional design, and training. Annette Franz. Barry Dalton.