article thumbnail

Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics. An example of this is CustomerGauge’s Monetized Net Promoter Score ® which clarifies and compels strategic management of customer experience. 1st Key to Retention-Rich Marketing: Context.

ROI 59
article thumbnail

The Financial Imperative of Best in Class Service

CSM Magazine

New technology such as text analytics is also supporting these customer-centric people in their challenge. The most commonly used customer service scoring systems include combining a Net Promoter Score (NPS) with a Customer Service Effort (CES) measurement to assess customer input versus output. About the Author.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. 2006; Gruca & Rego, 2005). NPS Background.

NPS 89
article thumbnail

Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. 2006; Gruca & Rego, 2005). NPS Background.

NPS 86
article thumbnail

Top 7 Small Business Market Research Tools for You In 2024

SurveySensum

They can range from simple survey tools to complex data analytics platforms. It seamlessly integrates with third-party tools such as CRM, marketing automation, collaboration, and analytics. Launched in 2006, Google Trends is widely used for market research, SEO strategy, content planning, and trend analysis.

Tools 52
article thumbnail

LimeSurvey vs SurveyMonkey: A Detailed Comparison (Features + Pricing)

SurveySparrow

Since its inception in 2006, LimeSurvey has provided more than 28 ready-to-use question types, offering a wide range of options for data collection. SurveyMonkey templates Easy Embedding of NPS Questions: The Net Promoter Score (NPS) survey is a crucial tool for businesses aiming to gauge customer loyalty.

article thumbnail

What Is Net Promoter Score (NPS®)?

Confirmit

What Is Net Promoter Score (NPS®)? The Net Promoter Score, or NPS®, enables organizations to get a clear vision of the health of their customers’ loyalty. a Net Promoter Score, or more likely a series of Net Promoter Scores, you can track for key areas of your business.