How customer intelligence software helps companies fight the survey epidemic
Alida
APRIL 7, 2016
Scott Miller, CEO of Vision Critical and author of the ebook No Spam Surveys: Why Ad-Hoc Surveys Don’t Work , agrees. Customer annoyance towards surveys and, as a further consequence, declining response rates. Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004.
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