How customer intelligence software helps companies fight the survey epidemic
Alida
APRIL 7, 2016
Scott Miller, CEO of Vision Critical and author of the ebook No Spam Surveys: Why Ad-Hoc Surveys Don’t Work , agrees. Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004. “If my toothpaste company knew when I finished brushing, they would send me a freaking survey.”.
Let's personalize your content