The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar
ijgolding
MARCH 20, 2018
My background was call centers and phone-based customer contact and I was one of a small team of people working with clients like AT&T, FedEx, IBM to improve their phone-based customer services. While I was there, the agency started working with something called experience-based branding.
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