TechSee

JANUARY 7, 2020

To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

Alida

JANUARY 5, 2018

Forrester expects that rather than plowing money into traditional ad spending, CMOs will focus their time and budgets on revitalizing CX to drive affinity and stem churn and to re-engineer loyalty programs to meet customer expectations. CX goes mobile. Not surprisingly, many CX efforts will be mobile.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

SurveySensum

JUNE 29, 2023

Just like how Apple anticipated the demand for wireless headphones and launched AirPods, meeting emerging customer needs and preferences. By becoming specialists in dealing with their issues, you can win them back and foster loyalty. By doing these, you can see a direct boost in customer satisfaction.

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Beyond Philosophy

APRIL 6, 2016

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom.

Gamification 60

Gamification How To Loyalty Programs Wireless 60

Beyond Philosophy

APRIL 6, 2016

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom.

Gamification 60

Gamification How To Loyalty Programs Wireless 60

Talkdesk

JULY 31, 2017

I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet. They are doing mobile work from a train, and the expectation is that they have wireless connectivity and that they can get service anywhere.

Innovation 42

Innovation Omni-Channel Average Handle Time Contact Center 42

Talkdesk

JULY 31, 2017

I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet. They are doing mobile work from a train, and the expectation is that they have wireless connectivity and that they can get service anywhere.

Innovation 40

Innovation Omni-Channel Average Handle Time Contact Center 40