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Customer retention in the telecom industry – new thinking

TechSee

To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

Just like how Apple anticipated the demand for wireless headphones and launched AirPods, meeting emerging customer needs and preferences. And by personalizing experiences based on individual preferences, demographics, and behavior, you can enhance customer satisfaction, loyalty, and overall engagement. And guess what?

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Marketing predictions CMOs need to consider in 2018

Alida

Forrester expects that rather than plowing money into traditional ad spending, CMOs will focus their time and budgets on revitalizing CX to drive affinity and stem churn and to re-engineer loyalty programs to meet customer expectations. CX goes mobile. Not surprisingly, many CX efforts will be mobile.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet. They are doing mobile work from a train, and the expectation is that they have wireless connectivity and that they can get service anywhere.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet. They are doing mobile work from a train, and the expectation is that they have wireless connectivity and that they can get service anywhere.