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The Rise of the Customer Insight Business

CSM Magazine

We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities. A great example is Bauer Media Group, which manages a global portfolio of more than 600 magazines including Heat and Empire, over 400 digital products and 50 radio and TV stations including Kiss and Magic. Possibly not.

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4 Reasons Why Call Tracking is Crucial to Your Customer Service Targets

CSM Magazine

With the consumer journey now favouring omnichannel touchpoints, strategies must act on key metrics whilst still lowering the cost of every interaction. Enter call tracking – which bridges the gap between sales calls and advertising spend. But how can you track an individual customer’s lifetime journey to prove their value?

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How to Create Customer Journey Maps That Work

CSM Magazine

A good customer journey map should be easily understood and applied to generate customer experience improvements. A natural collection of Customer Journeys over the life of the customer relationship. The Customer Journey. Other common terms include service events, service episodes, and customer interactions.

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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more). Providing Agent Feedback.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Industry Leader in customer experience, Blake Morgan is a Keynote Speaker, Author of two books, a Customer Experience Futurist, and a Guest Lecturer at Columbia University. Brenda Lynn Dichoso – Head of Customer Experience Performance Management at PT Smartfren Telecom. LinkedIn : [link]. Website : [link].

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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more). Providing Agent Feedback.

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Measuring Customer Service Performance: Lifetime Customer Value

CSM Magazine

80% of customer service organizations use the CSAT score, and those who see results remain aware of certain realities: Any customer service performance data is bound to be altered in some ways by the non-response bias – most people with lukewarm responses won’t take the time to rate their satisfaction.