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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Heidi Martin, strategy and insights consultant at Art Gallery of New South Wales, said that CX pros need to drop their preconceptions about the customer journey. RELATED STORIES: Finding power in feedback: How Alliant Energy drives award-winning customer experience [blog post]. Use consumer insight through the product innovation cycle.

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Identify cybersecurity anomalies in your Amazon Security Lake data using Amazon SageMaker

AWS Machine Learning

Furthermore, the analytics for identifying security threats must be capable of scaling and evolving to meet a changing landscape of threat actors, security vectors, and digital assets. SageMaker supports two built-in anomaly detection algorithms: IP Insights and Random Cut Forest.

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Advocate for your firm: How to master law firm marketing

BirdEye

Billboards TV and radio spots Direct mail campaigns Sponsoring local events The advantage of traditional marketing is that it can help build broad awareness through channels many people still use. Closely evaluating the competitive landscape equips you to carve out your niche, refine your strategy, and highlight your unique strengths.

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Dialing Up Profits: How Cross-Selling and Retention Strategies Drive Telecom Success

Optimove

Revenue that keeps on giving : Increasing customer retention by a mere 5% can boost profits by a whopping 25% to 95%. These insights will help you tailor cross-sell offers based on their previous buying habits. We’ve covered what marketers can learn from customers’ first purchase in this blog post.