The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit
Alida
SEPTEMBER 22, 2016
Heidi Martin, strategy and insights consultant at Art Gallery of New South Wales, said that CX pros need to drop their preconceptions about the customer journey. RELATED STORIES: Finding power in feedback: How Alliant Energy drives award-winning customer experience [blog post]. Use consumer insight through the product innovation cycle.
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