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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

higher customer lifetime value by prioritizing CX Now comes the tricky part: How can we connect day-to-day activities and specific investments to those undeniable business benefits? CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. How do you measure it? And that’s a problem.

Metrics 270
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How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Metrics are essential to understanding progress on the product led growth curve. This is where CX metrics are so valuable.

Metrics 260
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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

Conversational commerce is all about interacting with customers through various communication tools, like live chat, chatbots, and contact centers. Combined with Natural Language Processing (NLP) and Machine Learning (ML), it gives businesses even more options for interacting with clients and leads.

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5 Customer Journey Touchpoints to Measure

Lumoa

In reality, there are several customer touchpoints along the customer journey where you can (and should!) Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. Each of these customer touchpoints are important for the company to get right.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

So, how can your business win over this growing contingent of experience-focussed customers? It starts even before a consumer has their first interaction with your company and is an ongoing process that continues even after a sale has been made. How customers experience your brand is more important than ever before.

Strategy 208
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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Customers and their experiences are complex and nuanced, so there’s no perfect metric. How to measure your Customer Satisfaction Score .

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How to Identify Critical Touchpoints in the Buying Journey

Feedbackly

The importance of optimizing touchpoints in a customer journey needs no special introduction. As conjunctions of contact between the customer and brand, touchpoints play a major role in the quality of the overall customer experience. But, some touchpoints are more influential and pivotal than others. Here’s how to identify them!