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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. 15,000 members participated before the Loyalty Magazine Awards submission deadline (February 2020), and by March, the trial had been rolled out permanently to stores UK-wide[i].

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Customer Experience Influencers You Must Follow – Part 2

Customer Guru

He is a leading contributor to Tourism, Hospitality and Service Industries alike. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. John is an “Ex-Disney Guy” and Customer Experience Coach. He brings a wealth of knowledge and hands-on experiences to his keynotes and seminars.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Additionally, she is an Adjunct Faculty at the Rutgers executive education MBA program, Contributor of the Forbes, Harvard Business Review and Hemispheres Magazine, and Host of the podcast The Modern Customer Podcast and The Be Your Own Boss. LinkedIn : [link]. Website : [link]. Website : [link]. Linkedin : [link]. Website : [link].

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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Many of those earlier touchpoints should be incentivized to keep the prospect progressing through the sales funnel. enjoyed a 20% sales uplift. >Reward employees for great service.

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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Tarte Cosmetics, which won an award at the 2019 Loyalty Magazine Awards, ‘rewarded members for being engaged, not just for purchases’ – and profitably so.

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