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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). Audiences aren’t trained to think of their online experiences with a brand separately from their offline experiences.

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How Outdoor Equipment Stores Can Give Great Customer Service

CSM Magazine

By integrating your CRM with your various digital communication channels and help desk, you can keep a complete record of customer interactions, ensuring that your team has access to all the information they need to assist customers effectively. In-store events can also be a great way to deliver memorable experiences.

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Exploring the Thrills of Sports Betting and Casino Entertainment

CSM Magazine

In the heart of casino entertainment, players find not just the chance to win, but also the joy of immersive games, the strategy behind every bet, and the social interaction that these environments foster. By placing a wager on the outcome of a match or event, spectators add another layer of engagement to their sports experience.

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How are retailers working to improve customer experience?

Eptica

How can the physical store environment distinguish itself from an online experience? One approach is to take a leaf out of the internet retailers’ book and invest in technology – particularly robotics – that can help make the in-store experience as seamless and straightforward as shopping online.

Retail 48
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Brand Move Roundup – July 27, 2020

C Space

Using the platform’s “ Together Mode ,” fans will be seated in a virtual arena and able to interact with each other. As we were thinking about this, we were focused on creating the most genuine experience for our fans at home and for our players in the arena,” said Sara Zuckert, senior director of experiential and DTC marketing at the NBA.

Brands 52
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How Black Friday Success Hinges on Memorable Online Experiences

CSM Magazine

The Fleeting Nature of Digital Loyalty: Online, consumers are a click away from a plethora of choices. The digital landscape can be ruthless; a single subpar interaction can not only result in an abandoned cart but can also drive a consumer to a competitor’s arms. About the Author Jon Brooks is Head of Retail at Sabio Group UK.