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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The purpose of any organization is to serve a customer need.

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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The purpose of any organization is to serve a customer need.

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Making Useless Nails vs. Achieving Your Desired Outcome

CX Journey

Image courtesy of Christina Welsh Which metrics have you selected to track your customer experience improvement efforts? I've got a lot of questions about the metric(s) you've chosen to measure customer sentiment about the experience with your company and to track your progress toward improving that experience.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

A handful of inspiring articles on customer centricity: How to empower your organization to improve customer experience by Lumoa, “ 7 Secrets Of Building A Customer-Centric Company Culture ” by Micah Solomon. A company usually follows a set of KPIs. What metrics should you follow?

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Voice of Customer Maturity: Ultimate Guide

ClearAction

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

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Silence Is Deadly: Methods To Get Your B2B Stakeholder Customers To Provide Feedback

Waypoint Group

Many companies produce a Net Promoter Score these days. Even worse, many companies think that merely chucking the “Recommend” question over the wall at their customers without any governance, oversight, sampling (response) strategy, or root-cause analysis to go along with it.

B2B 52
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Silence Is Deadly: Methods To Get Your B2B Stakeholder Customers To Provide Feedback

Waypoint Group

Many companies produce a Net Promoter Score these days. Even worse, many companies think that merely chucking the “Recommend” question over the wall at their customers without any governance, oversight, sampling (response) strategy, or root-cause analysis to go along with it.

B2B 52