Text Analytics Uncensored: Uses and Applications in Research and Customer Experience
Confirmit
JUNE 10, 2018
Open-ended survey responses and free-form text stored in business systems and on social media promise a wealth of insight into consumer opinions. So it’s a shame that decoding those insights can be tedious and time consuming. But, help is at hand. Advances in technology have introduced text analytics as a means of automating and streamlining review, categorization, and the analysis of sentiment behind the text.
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