Sat.Feb 06, 2021

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Bias Check: Do Your Personas & Journey Maps Reflect Customer Diversity?

Kerry Bodine

I’m a strong proponent of including a short description of the customer persona on each journey map. (Otherwise, how do you know whose journey is being represented?) That practice often brings up a question during client conversations: To what degree should our personas represent different races, genders, religions, sexual orientations, etc.? It’s Black History Month here in the United States, and that seems the perfect time to answer this question in a public forum.

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Is This One of the Most Important New Jobs in Business Today?

Beyond Philosophy

In job descriptions and resumes, there are new required skills for candidate’s resumes in Behavioral Science. These jobs might be the most important new jobs in business today. But why? Behavioral science and the scientists that use it will tell you that understanding the “why” of what customers do has become table stakes in some industries today.

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Filipino Virtual Assistance in Finance Advantages

Magellan Solutions

Need help with your finances? Let me tell you the advantages of hiring a Filipino Virtual Assistant! Filipinos are inherently smart with their finances. People admire them for their street smarts and ability to save money. The Philippine government initiated steps to increase financial literacy in the country. These measures include: The enactment of Republic Act (RA) no. 10679.

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B2B Telemarketing: Is AI the Future?

Magellan Solutions

Human Factor Is Still Essential in B2B Telemarketing. Telemarketing for B2B plays a simple rule. This is to market to an organization or to people at work. Aptly named business to business telemarketing. . Telemarketing is indeed an old school approach for business growth. However, it is proven effective. As it is considered as the most powerful in the B2B arsenal.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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The Future of BPO Industry in the Philippines

Magellan Solutions

What Lies Ahead for the BPO Industry in the Philippines ? At the present time, it is unclear what will happen after the COVID-19 pandemic. No one knows when everything will be back to normal. Even the BPO industry in the Philippines faced difficulties in terms of continuous operations. Many Filipino call center agents acquired the virus. As a result, several companies have to undergo quarantine protocols.