TechSee

JANUARY 7, 2020

To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

Alida

JANUARY 19, 2017

No matter how innovative offline retail tactics may seem, ROI is hardly guaranteed. To see significant ROI from experiential retailing, retailers must first develop a deep understanding of the consumers they want to reach. Using customer intelligence to improve the in-store experience.

Retail 100

Retail Apparel ROI Loyalty Programs 100

ENGAGE.cx

MARCH 19, 2017

Part 3 – Operationalizing Stickiness…Loyalty’s Holy Grail. Click to download The New Loyalty 3 part series. We’ve learned in the earlier posts that if you’re continuing to invest in traditional loyalty programs, you’re spending money on outdated techniques and, worse yet, you may be losing more customers than you gain.

Loyalty 40

Loyalty Measurement Brands ROI 40

Qualtrics

DECEMBER 8, 2020

Don’t forget to read our ultimate guide to brand awareness available free to download now. It relates to ROI operational data that tells you if your effort (e.g. Customer responses back to communication call to actions - for example, signing up to an email list, joining a loyalty program. Download Now.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

InMoment XI

SEPTEMBER 1, 2022

You get a greater return on your investment (ROI) from repeat customers than trying to acquire a first-time customer Even though only 12% to 15% of customers are loyal to a single retailer, they represent between 55% to 70% of the retailer’s sales. Calculating the Value of Customer Retention Using Customer Lifetime Value (CLV).

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

Kitewheel

JULY 15, 2019

Driving real loyalty is more than just customer service, marketing, sales, or even loyalty programs. The experience across the whole brand impacts the loyalty process, solving challenges like disconnected customer service, poor web action completion, or failure to find an item. Audit your Data and Technology.

Customer Journeys 40

Customer Journeys Metrics Effort Score Customers 40