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You Need to Know the TRUTH About Customer Empathy!

Experience Investigators by 360Connext

And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. Don’t reserve empathy for one set of customers or only the big touchpoints. Don’t be afraid to get real when documenting customer emotions.

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You Need to Know the TRUTH About Customer Empathy!

Experience Investigators by 360Connext

And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. Don’t reserve empathy for one set of customers or only the big touchpoints. Don’t be afraid to get real when documenting customer emotions.

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5 Top Customer Service Articles of the Week 12-26-2022

ShepHyken

It is well documented that it is far less costly to retain existing customers, not to mention that there is a higher probability of customers repurchasing and spending more on subsequent orders. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey.

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Loyalty partnerships: optimized models for partner contracting

Currency Alliance

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis.

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AI in loyalty marketing

Currency Alliance

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

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How to Nail Implementation and Customer Success Handoffs

ChurnZero

Documenting these details makes all the difference down the line when, not if, your recall begins to fade. . That’s why it’s vital that Implementation thoroughly documents their projects throughout this process to share with Customer Success. 7 Loyalty Program Types: Which Is Right For You? – Capture effective notes.

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Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

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