Experience Investigators by 360Connext
AUGUST 23, 2018
And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. Don’t reserve empathy for one set of customers or only the big touchpoints. Don’t be afraid to get real when documenting customer emotions.
Experience Investigators by 360Connext
AUGUST 23, 2018
And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. Don’t reserve empathy for one set of customers or only the big touchpoints. Don’t be afraid to get real when documenting customer emotions.
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ShepHyken
DECEMBER 26, 2022
It is well documented that it is far less costly to retain existing customers, not to mention that there is a higher probability of customers repurchasing and spending more on subsequent orders. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey.
Currency Alliance
DECEMBER 11, 2023
For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. In this case, the contract is with the third party (i.e.,
Currency Alliance
NOVEMBER 16, 2021
What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.
Currency Alliance
NOVEMBER 16, 2021
What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.
Currency Alliance
NOVEMBER 15, 2021
Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.
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