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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers.

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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

When you start your CX efforts, you need to consider how to measure it. But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. A Quick Definition to Get Us Started. The Three Most Popular CX Metrics. What Is Net Promoter Score (NPS)?

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Survey Design – Best Practices

Lumoa

Surveys are one of the most useful tools out there for gathering quick feedback from customers, and understanding what motivates them. But with great power comes great responsibility – if you’re going to get the results you need to make critical business decisions, it’s important that your survey design is done well!

Survey 394
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How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Metrics are essential to understanding progress on the product led growth curve. This is where CX metrics are so valuable.

Metrics 260
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What Is Sentiment Analysis? Definition, Types, Importance, and More

InMoment XI

Given that most customer feedback is text-based (such as emails, social media posts, surveys, in-app feedback, SMS, live chat, etc.), To make this possible, sentiment analysis is generally supported by sentiment scoring (also called polarity analysis ). This can create real problems for your business.

Analysis 493
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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

Before developing a customer experience strategy, you need to identify the metrics against which you will measure your performance. Criteria like your company’s Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) will give you a fair idea of what customers’ opinions are like.

Strategy 208
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Customer Effort Score (CES) explained

Hello Customer

Well, you can start by sending out CES surveys. The customer effort score (CES) is a key metric that shows companies how simple or difficult it is for customers to do business with them. Customers usually complete a brief survey after a particular interaction with a company in which they indicate how their experience was.