Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

AUGUST 21, 2023

Use customer data to tailor your marketing messages, offer personalized recommendations, and create customized promotions and offers. Use your app to offer exclusive deals, send push notifications with relevant information, and create a rewards program.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

JANUARY 9, 2024

Shell’s Fuel Rewards program allows individuals to earn rewards through the Shell Drive for Five® Credit Card, which enables users to earn five cents in discounts per gallon of fuel purchased at Shell gasoline stations. Fleet card programs now offer real-time data integration solutions, such as mobile apps and web portals.

Transportation 52

Transportation Rewards Programs Report Financial 52

Currency Alliance

JUNE 11, 2019

Rather, banks must do a better job of leveraging their existing strengths – their goldmine of customer data and, most profitably of all, their wide-ranging merchant networks – to create their own, new and compelling reasons for customers to remain loyal. Indeed, banks are mostly not pursuing this strategy. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. It is about behavior.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Constraining collaboration only constrains your ability to engage and capture insightful data. …as some of the major causes. Some stars are sticks.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40