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Transforming the Customer Experience with Big Data

CX Journey

What is big data? and how is it used to deliver a great customer experience? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. What is the right data? So now what?

Data 177
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Emerging Customer Experience Trends in 2023

Lumoa

#3 CX insights are captured in real-time Organizations can’t rely on annual or bi-annual survey data anymore… customers expect change much faster. By the time the survey has been sent out, responded to, and analyzed, customers have already moved on to the next big thing. And it’s not going away anytime soon.

Trends 208
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What is Customer Experience? Complete Introduction to CX

PeopleMetrics

These are the most frequently asked questions about customer experience. What is customer experience? Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? And your programs and processes should reinforce customer connectedness.

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Guest Post: Three Rules to Kick-start Your Voice of the Customer Program

ShepHyken

They are made on data. But many think data is about volume rather than diversity or quality. They deploy every VoC tool at their disposal only to find that analyzing and actioning huge and diverse data sets is far from easy.

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The Most Important Rule of Journey Mapping

CX Journey

Image courtesy of Culture Republic Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 9, 2015. Creating a customer journey map is an important first step when it comes to your customer experience transformation. Whoever understands the customer best wins.

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Voice of the Customer Survey: A Complete Guide

SurveySparrow

They have become instrumental in directing your business towards success, directly from the people who matter to you- your customers. Voice of Customer Survey Vs. Voice of Customer Program. Why do you need a Voice of Customer Survey? That’s precisely where voice of customer surveys comes in handy.

Survey 52