Remove Customer Retention Remove Customers Remove Fashion Remove Loyalty Programs
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Why Engagement Strategies & Investment Are Important for Customer Retention

ProProfs Chat

A Forrester report highlights increasing customer retention by 5% can increase profits by up to 95%. Loyal customers spend about 30% more with brands than new customers. An investment to increase retention by 5% is surely a worthy business investment. Simple formula: Customer Retention = Engagement + Investment.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

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What’s causing the retail apocalypse, and what companies can do about it

Alida

A renowned luxury fashion brand announces deep job cuts. The Atlantic also puts the blame on shifting customer preferences. But in order to reinvigorate sales, the retail industry needs to reimagine the customer experience —and it needs to do so quickly. A multinational discount shoe retailer files for bankruptcy protection.

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Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. We want the customer to feel a sense of ownership in the relationship they have with us. That’s what your loyalty program should do. – Shep Hyken.

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

In this article, we’ll explore seven innovative ways to supercharge your marketing strategy using SMS automation and enhance customer experience. Personalize Customer Journeys The concept of personalized customer journeys involves leveraging SMS automation to send tailored messages to individual behavior, demographics, and preferences.

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5 Fail-Proof Ways To Reduce Customer Churn

CustomerSuccessBox

In light of the pandemic, each industry had to make pertinent adjustments in their operations, and SaaS companies had to initiate measures that would ensure their survival – one of them being customer success. In this case, here are five fail-proof ways to reduce customer churn: Do not take onboarding for granted. Offer incentives.