Currency Alliance

APRIL 13, 2017

Few men are more attuned to the forces of disruption then Charles Ehredt, managing director of the Currency Alliance, an early stage Barcelona-based digital currency company. In this interview, Ehredt expands his vision for how digital currencies have the potential to transform customer loyalty. Is that your goal?

Marketing 40

Marketing Loyalty Programs Loyalty Transportation 40

Up Your Service

MAY 3, 2017

In today’s connected world, customer service experiences — especially the bad ones — often spread like wildfire. For airlines, hotels, resorts and other companies in the travel and hospitality industry, this presents new challenges in terms of managing their reputation. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Industry Brands 74

SurveySensum

JULY 19, 2023

This experiential approach allows customers to truly understand the Tesla brand and its commitment to sustainable transportation, creating a memorable and influential retail experience. This level of interaction helps build a sense of community and strengthens the customer relationship.

Retail 40

Retail Examples Customer Experience Social Media 40

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. And, since Currency Alliance is not in the data management business, I hope these trends are considered as unbiased.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. In a mobile-first, customer-centric world, there may be thousands of companies that want to provide that one primary mobility portal that customers have space for on their phone’s home screen.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52