Vonage
DECEMBER 6, 2018
Now, more than ever, deploying an effective omni-channel strategy is critical to business success. According to research by the Aberdeen Group, companies with strong omni-channel customer engagement retain an average 89 percent of their customers, compared to just 33 percent for those companies without. Management.
Comm100
FEBRUARY 7, 2018
Choosing a customer engagement software solution can be daunting. By keeping this list in sight during research — or using it to ask your vendor questions during a sales pitch — you will be able to avoid hidden drawbacks and make an informed decision about which customer engagement solution is right for your company.
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CSM Magazine
OCTOBER 16, 2020
To build trust, engagement, and loyalty, financial institutions need to provide clients with the right content. Clients want high-value propositions, multi-channel connections, and excellent customer service. Marketing experts advise alternative lenders to diversify and optimize their communication channels.
ENGAGE.cx
OCTOBER 28, 2015
The leading system for figuring out what marketing tactics are influencing and driving purchases is multi-touch attribution (MTA), which is shaping up to be one of the most important digital marketing tactics of 2016. Once achieved, customers can be clustered into groups according to similar behavior – or journey’s.
Comm100
APRIL 8, 2016
But with so many different customer relationships to maintain, what’s the wisdom that keeps this enterprise running? This pertains to all aspects of your business, especially customer service. Your customer service plan should outline: How to maintain consistency across channels. Metric assessment protocol.
Confirmit
MAY 29, 2018
With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. in order to give a holistic view of the customer experience. Paper (still… in some cases).
Hero Digital
OCTOBER 5, 2019
They consequently tend to offer up more nuanced and multi-dimensional feedback. Focus groups are often more cost-prohibitive than other forms of customer research but can turn up the most robust qualitative insights about your customers’ pain points, the buyer’s journey, and their experience with your products and brand.
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