5 Ways to Boost Your B2B Messaging (And Untangle the Buyer’s Journey)
Hero Digital
OCTOBER 5, 2019
They consequently tend to offer up more nuanced and multi-dimensional feedback. Focus groups are often more cost-prohibitive than other forms of customer research but can turn up the most robust qualitative insights about your customers’ pain points, the buyer’s journey, and their experience with your products and brand.
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