Remove Customer Engagement Remove Customer relationships Remove Multi-Channel Remove White Paper
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The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

The leading system for figuring out what marketing tactics are influencing and driving purchases is multi-touch attribution (MTA), which is shaping up to be one of the most important digital marketing tactics of 2016. Once achieved, customers can be clustered into groups according to similar behavior – or journey’s.

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Learn from Jeff Bezos: 9 Powerful Quotes to Boost Your Customer Service

Comm100

Even with 244 million unique customers , Jeff Bezos knows better than to see his customers as a series of transactions. But with so many different customer relationships to maintain, what’s the wisdom that keeps this enterprise running? This pertains to all aspects of your business, especially customer service.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. Most brands and corporations slide by on fairly macro, passive, and transactional approaches to customer relationships. Are customer experiences ‘human’ and branded?

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What is Voice of the Customer (VoC)?

Confirmit

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. in order to give a holistic view of the customer experience. Paper (still… in some cases).

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How to Implement a Successful Omni-Channel Strategy and Solution

Vonage

Now, more than ever, deploying an effective omni-channel strategy is critical to business success. According to research by the Aberdeen Group, companies with strong omni-channel customer engagement retain an average 89 percent of their customers, compared to just 33 percent for those companies without. Management.